The positioning of “Great World” being a “World Of It’s Own” is visualised in the logotype where the first letter “G”, is created using a stylised arrow on loop to depict a continuous flow of fun and excitement. This sets the tone for the rest of the logo design – some letters have been extended to give a playful read while the use of a sans serif font helps keep the entire logotype contemporary and elegant at a glance. This balance between the two personalities connotes the energy and excitement that is present within the mall, waiting to surprise and delight shoppers. The use of cool Tropicana Turquoise colour helps to tie everything together – easy in the eye and fresh to the senses.