KUSHI KUSHI is a new Japanese fast food concept specialising in kushiyaki (Japanese grilled skewers). Derived from the word “kushiyaki”, the KUSHI KUSHI brand was designed as a hip, catchy, and fun brand to represent the new modern Japanese cuisine. In addition, a series of mascots inspired by the Kanji character “串” was also created as secondary graphics. The different brand signatures allow easy and flexible implementation onto a wide range of retail and packaging collaterals, staff uniforms and shop front design.