It’s not just about “Chocolate We Adore”, but also a simple, clean layout to capture the essence of chocolate enjoyment that we loved. The Providore chocolate range is represented by a number coding system; each number tell the percentage of cocoa in the chocolate and within its own colour for easier visual recognition within a retail environment.
A typo-led grid and muted colour palette reinforces the non-typical look and feel for products within this category, and unifies these elements to create a consistent brand identity that has the freedom for additions to the chocolate range in future.
The Providore Exquisite Chocolate Packaging was selected as one of the winner under the packaging category for Communication Arts Design Annual 2014.