It’s not just about “tea we adore”, but also a simple, clean layout to capture the essence of tea enjoyment that we loved. The range is represented by a number coding system; each number with its own colour for easier visual recognition within a retail environment. A typo-led grid and muted colour palette reinforces the non-typical look and feel for products within this category, and unifies these elements to create a consistent brand identity that has the freedom for additions to the tea range in future.

The Providore Exquisite Tea Packaging was selected as one of the winner under the packaging category for Communication Arts Design Annual 2013.